Yellow Coneflower (Echinacea paradoxa) turns heads with its glowing golden petals and prominent dark cone. The only member of the Echinacea genus to bloom in yellow, this North American native wildflower brings warm cheer and vibrant color to prairies and gardens alike.

Tall and sturdy, it blooms from early to midsummer, offering nectar to a host of pollinators while standing strong through drought and heat. A true champion of the native meadow, it blends seamlessly into wild plantings, pollinator patches, and garden borders.